For the World Series of Jokers poker league, I developed a distinctive logo featuring a stylized joker profile embedded within a circular mark inspired by playing cards and casino iconography. The identity system uses bold typography, halftone patterns, and graphic card motifs to create dynamic promotional materials for each season. Designed to evolve over time, the visual language supported posters, custom playing cards, apparel, glassware, and awards. This flexible system allowed the league’s personality and culture to grow while maintaining a recognizable brand.