I helped develop creative for seasonal marketing campaigns for the Kansas City Royals, including a holiday ticket promotion and a preseason campaign leading into the upcoming MLB season.
The holiday concept playfully positioned Royals baseball as a gift, blending winter imagery with stadium lighting and team iconography to create a memorable outdoor and cinema campaign. The preseason effort extended the momentum into broadcast spots designed to build anticipation for the return of baseball. Together, the campaigns created a cohesive promotional push across outdoor, cinema, and television.My role: Campaign Development Creative Concepting Creative Direction
Art Direction Production support