Colgate wanted to make the benefits of its at-home Whitening Pen tangible before purchase. Partnering with Perfect Corp., we created an AR experience that lets consumers preview their potential whitening results after two weeks of use.
As the sole experience designer, I led the strategy, UX, and UI for the prototype, translating advanced AR technology into a simple, intuitive consumer experience. The concept transformed a product efficacy claim into something users could see for themselves, bridging product education, personalization, and commerce.My Role:
Experience Strategy
Product Design
UI Design
Client Engagement
Prototyping