Colgate wanted to make the benefits of its at-home Whitening Pen tangible before purchase. Partnering with Perfect Corp., we created an AR experience that lets consumers preview their potential whitening results after two weeks of use.
My Role: Experience Strategy Product Design UI Design Client Engagement Prototyping
As the sole experience designer, I led the strategy, UX, and UI for the prototype, translating advanced AR technology into a simple, intuitive consumer experience. The concept transformed a product efficacy claim into something users could see for themselves, bridging product education, personalization, and commerce.