Ford.com Reimagined — Andy McLeod | Product Designer

Andy McLeod | Product Design | Creative Direction | Design

This conceptual exploration of what a modern Ford.com could become illustrated if it shifted from a traditional vehicle catalog to a destination centered on movement, adventure, and community.

Concept 1
An expressive, high-energy visual system using vibrant color, oversized typography, and dynamic graphic forms to create a sense of movement and adventure. Designed to position Ford as a lifestyle brand while inspiring exploration through immersive editorial content and experiences.

Concept 2
A cleaner, more restrained design language built around typography, photography, and generous white space. This direction emphasized clarity and storytelling, creating a premium, magazine-like experience that allowed Ford's content and vehicles to take center stage.

Rather than focusing solely on product marketing, the experience integrated editorial storytelling, curated road trips, live events, vehicle discovery, and owner experiences into a cohesive digital ecosystem. The project examined how UX, content strategy, and expressive visual design could work together to build a stronger emotional connection with the Ford brand.

My role:
Product Design
Experiential Concepting
UI design
Prototyping