We went to one of the New York City, where 56% of people don’t even own cars…and opened a store that doesn’t sell them. But instead, served as an information epicenter for all forms of transportation.
We called it FordHub.
My role: Experience Strategy Concept Development Creative Direction Product Design Experiential Design Creative Leadership Art Direction
Visitors could explore the future of transportation, configure vehicles, experience Ford through VR, contribute ideas for improving mobility in New York and save personalized experiences through a connected Hub Card. Rather than simply telling people how Ford was changing, FordHub created a physical expression of that transformation inviting hundreds of thousands of commuters and visitors to experience the brand’s vision for themselves.