The Fourteen Stix identity was created for an online golf brand specializing in flash sales of premium golf gear. The custom mark integrates the number fourteen into a rising winged form, evoking the upward motion of a golf swing or ball in flight.
Subtle graphic cues throughout the system reference golf equipment, including textures inspired by the face of a club and the dimple pattern of a golf ball. Applied across digital and physical materials, the identity balances performance-driven energy with a clean, modern aesthetic.My role: Identity Design Graphic Design Product Design