Abeo is a sampling campaign and distribution platform developed by Arcade Beauty, a global leader in sampling innovation, retail solutions, and digital brand activations.
My Role: Creative Direction Graphic Design Experience Strategy Product Design UI Design
We designed and developed the platform to meet the needs of brands seeking to utilize a variety of media channels to gain new customers and distribute samples in a simple and intuitive way. In addition to developing the consumer strategy and user experiences of the platform, we also created the branding and identity.