Water.org

Cultures around the world raise glasses in salute, celebrating the good things in life — to health, to hope, to opportunity, to the future.

We used this “Cheers” gesture to illustrate the positive impact of Water.org throughout the world and combine it with another visual that also symbolizes those same good things:

A glass of water.

Using a combination of photography and illustration, we created a series of images of hands holding up water glasses in a celebratory gesture. Each image represents the regions most affected by water shortages so we commissioned illustrators to decorate using patterns and imagery commonly found in their region.

To assemble the artwork for our ads, we shot a number of hand models raising a glass from both directions and retouched the photos so we could replace the background with the artwork from each of our regions. This gave us a small library of assets to use in a variety of executions.