Nikon Z
Product Launch Proposal
To help Nikon launch its new mirrorless cameras, we put together a proposal that would allow the target audience to find true freedom of expression utilizing all of the features and functionality upon which Nikon has built it’s stellar reputation. We sought to establish Nikon as the ultimate springboard for identity and symbol of today’s creative expression by launching the Create Yourself campaign with a series of content and events created by, and for, Gen Z.
Me, by Me
Me, by Me is a creative residency that serves to reflect on what identity and creativity means in youth culture today. We’ll commission a diverse group of Gen Z influencers to unleash their creativity with the Nikon Q1870, and share the process behind what they make with Nikon.
The residency would feature a diverse group of young creators with a passion for exploring identity through their creations. Fiercely independent and driven, each has a unique style. Together they represent a broad range of perspectives found in Gen Z.
Campaign Visual Direction
