Kashi at Wanderlust
Eat positive
To support Kashi’s partnership with the Wanderlust yoga festival and their attendee’s holistic, natural lifestyle, we created a campaign that promoted Kashi’s commitment to creating healthy foods using real ingredients.
We commissioned artist Cathy McMurray to create a massive mandala installation at the Wanderlust festival in Stratton Mountain, Vermont. She made the 14 foot installation using real food ingredients and at the end it was dismantled with all of the food going to local farmers to use as feed for their livestock.
We created a library of content for social posts that featured Kashi snack foods made from real ingredients as well as forced perspective photos featuring yogis interacting with Kashi cereals.
