BMW Concept
Vehicle configurator
To promote BMW’s new 3 Series, we came up with a concept that would allow people to configure a BMW 3 on live running footage within an Instagram story. In an effort to simplify the build and price process and open a line of communication with BMW, users could select colors and wheels and see their creation come to life in their own custom TV spot in real time. Once they had their car configured they could open up a dialogue in Messenger to find local inventory that matched their choices, or continue the conversation with a dealer in their area.
