The Paws-N-Claws Iowa brand identity centers on a geometric wordmark where the overlapping shapes of the letters form a stylized dog illustration. This visual approach creates a memorable symbol while maintaining a clean typographic structure.
A vibrant color palette supports a playful and welcoming tone suited to a community-focused animal rescue. The system adapts across apparel, volunteer materials, and promotional graphics used to support adoption events and fundraising efforts. My role: Identity Design Graphic Design Product Design