To help Nikon launch its new mirrorless cameras, we put together a proposal that would allow the target audience to find true freedom of expression utilizing all of the features and functionality upon which Nikon has built it’s stellar reputation.
We sought to establish Nikon as the ultimate springboard for identity and symbol of today’s creative expression by launching the Create Yourself campaign with a series of content and events created by, and for, Gen Z.My role:
Concept Development
Creative Direction
Graphic Design
Product Design
Client Presentation