People are booking celebration trips on Virgin Voyages – and we used Jennifer Lopez, Chief Entertainment & Lifestyle Officer, to convince even more people to book more of them.
Meet JEN.AI — the AI version of JLO who will personally invite anyone you would like to join you on a Virgin Voyage.
Creating the Jen.ai Voice
Our production day with JLO required a considerable amount of content to be captured across TVC, PR, social, and Interactive, aboard a ship with an aggressive timeline and a focus on the TVC capture. A particular look and framing was desired for the deepfake scenes and those shots were composed and captured on set with the goal of medium frame capture and mouth-open pauses to accommodate lip sync needs.