JenAI — Andy McLeod — Creative & Experience Design Leader

Andy McLeod | Product Design | Creative Direction | Design

Virgin Voyages wanted to turn the star power of Jennifer Lopez into something more personal than a traditional celebrity campaign.

My Role;:
Creative Direction
Concept Development
Experience Strategy
Product Design
UI Design
Client Engagement

We helped create Jen AI, a generative AI experience that let prospective sailors craft personalized video invitations from JLo herself, combining emerging technology, entertainment and personalization to turn an invitation to cruise into an experience worth sharing.

We combined SpeakUnique’s generative voice technology with Flawless AI’s lip-sync technology to create personalized JLo videos at scale.

SpeakUnique built a high-fidelity voice model using dedicated script recordings from Jennifer Lopez alongside existing audiobook recordings to capture the range and nuance needed to generate custom dialogue.

Flawless AI then synchronized JLo’s on-screen performance to the newly generated audio, transforming each personalized message into a seamless one-to-one video moment.

Guests could customize JLo’s invitation around the people and occasions they wanted to celebrate, creating a playful expression of the Virgin Voyages brand while driving engagement, site interaction and prospective sailor interest.

20 million
Organic impressions and strong positive sentiment

15%
Global visits to VirginVoyages.com from campaign-related content

200k
Interactions with the microsite

25k+
Personalized invites with more than half being from new prospective sailors

The campaign generated billions of impressions and tens of thousands of personalized invitations, demonstrating how AI could move beyond novelty to become a meaningful part of the customer experience.