As a long time partner of Ford, we worked with them to define the future of car ownership and optimize the ownership experience. The goal of this project was to explore new concepts for innovation across all touchpoints of a consumer journey that would allow Ford to meet their potential new drivers and current car owners where they are.
My Role: Creative Direction Experience Strategy Concept Development UI Design Product Design Production Support
These screens were designed to be used in a video piece about the potential future of car ownership with Ford and Lincoln.