The Pull-Ups Potty Training App was designed to help families navigate potty training with guidance, encouragement, and play. My role: Team Leadership Client Engagement Experiential Concepting Creative Direction Product Design Prototyping Production support
We created a guided potty-training app experience that empowers parents with clear steps, progress tracking, and supportive insights while helping children build confidence in essential Big Kid® skills. It blends education, encouragement, and real-time feedback to turn learning milestones into shared wins.
We partnered closely with Kimberly-Clark to understand the potty training journey from both the parent and child perspective, mapping their needs, emotions and friction points from preparation through graduation.
Those insights shaped the product strategy, experience pillars and feature roadmap, which we translated into the information architecture, end-to-end user flows and UX framework that guided the app into design and production.
Big Kids are rewarded with a musical experience that let’s them join Mickey and Minnie’s band and play their favorite instruments.
The more milestones they reach, the more instruments are unlocked.
50+ custom animations were brought to life through detailed storyboarding and scripting, then elevated with authentic performances from real Disney character voice actors to create a true, immersive Disney magic experience.
By combining expert advice, structured tracking, and playful interaction, the experience turns potty training into a positive and engaging milestone for both parents and children.4.8 App store rating100k+ Android Installs